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Smiles of LG
 
LG Super Racing Weekend 2003
 
LG Electronics parraine exclusivement le championnat d’Europe de course automobile particulierement populaire. LG a debute son parrainage exclusif du championnat des 2003, obtenant ainsi de formidables avantages marketing. Grace a cet evenement diffuse par Eurosport dans neuf nations a travers l’Europe durant les sept derniers mois, LG a optimise l’exposition de la marque par l’intermediaire de panneaux d’affichage divers situes a l’interieur et a l’exterieur du stade, a l’avant et au dos des voitures de course, dans les salles de point presse et sur les podiums.
Ce parrainage a permis a LG d’enregistrer des benefices publicitaires d’une valeur approximative de 7 millions de $US.

Ayant lieu du 4 avril au 19 octobre, il s’agit d’une competition de course automobile aux allures de tournee qui debute a Barcelone, en Espagne, et continue en France, en Italie, en Republique Tcheque, au Royaume-Uni, en Belgique, en Suede, en Allemagne et au Portugal. Cette manifestation est diffusee en direct dans 54 pays europeens par Eurosport et via sa page d’accueil (http://www.eurosport.com). LG sera ainsi en mesure de delivrer une image forte parmi les jeunes Europeens fans inconditionnels de course automobile. (Periode de parrainage : 2002~2004)

Ten different awards were given away along two lucky draw prizes during this 2nd LG Open Golf Tournament. The top awards were won by Waleed Zahid - winner for the special LG Digital Award. Medalist Award went to J.M.Lee and the Flight A and B champions were I.C.Sim and K.S.Park. Men's Nearest the Pin award was won by Rick Allen and the Longest Drive Award was Picked up by H.K.Lee. The Ladies Mearest the Pin was won by Sultana Ali Reza and the Ladies Longest Drive was won by Ann Ericksson. Winners were awarded trophies and LG products as decalred earlier. Asad Hameed, being the overall chanpion, received 44" Projection TV along with his trophy. Products like LG Flatron TV, microwave ovens, home theater systems and LCD TV were given to various winners. LG had pledged 60" Plasma Television as a prize for the Hole in One winner for the ninth hole, which was not archived by any player. H.K.Seo, in his closing speech, thanked all the players for their participation. He thanked the Desert Lakes Golf Course captain Malcom Rees and other members of the staff for their assistance. LG Electronics also presnted on 29" Flatron TV to the Deset Lakes Golf Course as a gift to be placed in the Club Hall.


(Periode de parrainage : 2002~2004)